The Year of the Snake:
Five Points of Focus
for Business Success
By Ian Ross
This year is the year of the snake which is all about focusing
oneís efforts. Thatís absolutely important at all times but
especially as entrepreneurs and self-directed business people.
To this end, weíve assembled five quick suggestions to
consider. Hope you find them helpful.
Work Smarter, Not Harder
This maxim goes back to the 1930s, coined by Allan F. Mogensen,
the creator of "Work Simplification". Itís always a true
principle to stick to. We have fewer and fewer spare hours in
our days and as we get older, ingenuity must overtake elbow
grease in getting our tasks done in that diminishing time. On
a positive note, the interconnectedness and opportunities
arising in the world today give ample ways to simplify and
streamline the most arduous pursuits.
Set Productivity Goals as Opposed to Revenue Targets
We all want to make more money but understand that it can be
impossible in a challenging business climate, such as what
weíve been experiencing under recessionary threat. Rather than
setting monetary goals for your business this year, consider
activity and productivity based goals to help quantify how
youíre improving your business each day, week or month.
Evaluate Your Product Line
Donít be afraid or too sentimental to give up a product or
service that is losing you money. Conversely, what can you add
to your offerings this year, to grow revenues? Remember that
flexibility can be the greatest strength of a small business
Hire and Higher
Seek out and retain the right people to help you out, either
as employees or partners. When it comes to junior employees or
successors, take time to help them improve in their knowledge
of the business so that one day they can take on a greater
Be Thoughtful and Focused in the Year of the Snake
The Lunar New Year commences February 10, beginning the year
of the Black Snake, or Water Snake, in the Chinese zodiac.
Snake years call for focus and attentiveness to detail or
tasks, so take time to work out logical solutions to business
challenges. Folklore suggests that a snake in the house means
your family will not starve and Water Snakes, especially, are
said to both have money flow toward them, while also being a
well of creativity.
Story appears in
Volume 1., Issue 1